Winning the War for Talent in Emerging Markets
Why Women Are the Solution
By: Sylvia Ann Hewlett, Ripa Rashid
Published: August 29, 2011
Format: Hardcover, 288 pages
ISBN-10: 1422160602
ISBN-13: 978-1422160602
Publisher: Harvard Business Press
"For ambitious, educated women in emerging markets, the future has never looked brighter. new opportunities beckon, calling for and reward their skills and their determination to use them. Employers who cultivate their talent find their efforts reciprocated with impressive levels of loyalty", write senior executives from the Center for Work-Life Policy, Sylvia Ann Hewlett and Ripa Rashid, in their groundbreaking and eye opening book Winning the War for Talent in Emerging Markets: Why Women Are the Solution. The authors describe how, in the high stakes competition for talent in the developing world, companies are overlooking the vast talent pool of highly educated and motivated women who already live in the major developing market countries.
Sylvia Ann Hewlett (photo left) and Ripa Rashid recognize how the tremendous growth explosion in emerging markets has resulted in talent shortages of highly skilled employees. For multinational corporations competing for skilled employees in the BRIC countries (Brazil, Russia, India, China) and in the United Arab Emirates, the solution is readily at hand through the talented, well educated, and very ambitious female population. These local women are overlooked currently, often in favor of local males or imported expatriate employees. For the authors, these corporations are missing a golden opportunity to hire these educated women. The authors dispel the myths and stereotypes that have persisted about educated women in these rapidly expanding economies. For the authors, women are the best prepared employee group in these nations.
Ripa Rashid (photo left) and Sylvia Ann Hewlett understand that women in developing economies face unique challenges that must be addressed to open the talent pool more widely. Women in the developing world are often caught in between the pressures of employment, and the traditional expectations of what comprises the role of women. For the authors. these critical issues require solutions that are different from the programs utilized in developed economies. To attract and retain the highly educated and ambitious women of the developing world, companies will need to create and implement unique and innovative solutions.
The authors outline a number of proven corporate sponsored programs that have worked in the developing world:
* Become a talent magnet by building a solid reputation as a company that hires and provides opportunity for talented women.
* Claim and sustain ambition by helping women build networks and interconnected relationships that boost self confidence and personal value.
* Address the pushes and pulls that can prevent women from achieving success through flexible policies and programs that overcome obstacles and conflicts.
For me, the power of the book is how Sylvia Ann Hewlett and Ripa Rashid present a powerful case for attracting, hiring, and providing opportunity for the talented and well educated women of the developing world. With so many multinational corporations competing for limited male talent, the authors provide overwhelming evidence that hiring and retaining women is the solution. The authors address completely the usual objections, made by companies for not hiring women, and dispel the myths, stereotypes, and misinformation about women in the developing world.
Through insightful studies of women in Brazil, Russia, India, China, and the United Arab Emirates, Sylvia Ann Hewlett and Ripa Rashid offer evidence of the high educational levels and ambition of women and their potential. The authors bolster their case by sharing some real world innovations and flexible policies that have worked effectively for some leading corporations. The authors also provide an overall framework for creating workable policies and programs to ensure that women are recruited, retained, and offered real opportunity within companies. The future of developing world companies is one of intense competition for talent. The smartest of these corporations, will discover the huge national talent pools of local women, that are ready and willing to accept the challenge.
I highly recommend the thought provoking and well researched book Winning the War for Talent in Emerging Markets: Why Women Are the Solution by Sylvia Ann Hewlett and Ripa Rashid, to any business leaders who are actively recruiting and hiring talented employees in the developing world. This book demonstrates the competitive advantage that any company will discover by hiring and retaining the highly educated and ambitious women of the emerging economies.
Read the important and company building book Winning the War for Talent in Emerging Markets: Why Women Are the Solution by Sylvia Ann Hewlett and Ripa Rashid, and instead of lamenting the tough competition for finding talented employees in the developing economies, discover the game changing skills and potential of the female employees in the emerging nations. The hiring of women in developing countries will provide the competitive edge that will place your company well ahead of the competition.
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