Sixty-Seconds to Yes
A Powerful Method for Sales and Influence
By: Don Spini
Published: May 24, 2010
Format: Hardcover, 158 pages
ISBN-10: 1935723057
ISBN-13: 978-1935723059
Motivational Press, Inc.
"Your success should be a byproduct of the good you do for others, not the reason for the good you do for others", writes successful sales professional and sales manager Don Spini, in his very hands on and positive results oriented book Sixty-Seconds to Yes: A Powerful Method for Sales and Influence. The author describes the most important characteristic, shared by successful and wealthy people, is they are top sales professional who are the most influential people in their chosen industries.
Don Spini makes an important distinction between being successful and being wealthy. It is possible to be highly successful, but lack real wealth and influence. A professional athlete may be highly successful in their sport, but it's the team owner who has real wealth and influence. The author points out that everyone, even those who aren't celebrities, possesses the innate ability to become personally wealthy and develop their personal leadership skills. For Don Spini, the key to wealth and happiness is developing strong personal communication skills. Don Spini provides evidence that becoming a master at sales and influence are the only real path to achieving wealth and security.
Don Spini (photo left) understands that superior communication skills are critical for conversations and for influencing other people. The author points out that there are three basic communication encounters and their importance for achieving influence:
* Casual conversation which is low level for influence
* Exchange of information and direction for a higher level of influence
* Buy-Sell encounter with the highest influence potential
Don Spini guides the reader through the critical decision process, as the focus and emphasis is placed on the buyer. The author describes how to influence a win/win decision on the part of the buyer to help both parties achieve success and build their wealth. The key is within the communication abilities of the influencer.
For me, the power of the book is how Don Spini presents his concepts in an easy to follow and understand format. Through the vehicle of a sales professional moving through the sales process, the author provides illustration of the principles of mastering influence in action. Don Spini shares a step by step process for learning and mastering influence. The book is a very user oriented style that is structured like a workbook, helping the reader learn, study, and practice the stages of influence development. The chapters are structured to enable review, and the important points of each chapter are highlighted to assist in the study and review process.
I highly recommend the very engaging and highly practical book Sixty-Seconds to Yes: A Powerful Method for Sales and Influence by Don Spini, to anyone seeking a clear and concise guide to developing their communication skills and for mastering influence. The author demonstrates clearly the importance of communication skills, as the key to developing influence, for increasing sales and building wealth.
Read the easy to understand and idea filled book Sixty-Seconds to Yes: A Powerful Method for Sales and Influence by Don Spini, and discover advanced techniques for developing, practicing, and enhancing your communications abilities. This book will transform you into a superior sales person, and a master influencer.
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