How to Make Money with Social Media
An Insider's Guide on Using New and Emerging Media to Grow Your Business
By: Jamie Turner, Reshma Shah, Ph.D.
Published: September 30, 2010
Format: Hardcover, 304 pages
ISBN-10: 0132100568
ISBN-13: 978-0132100564
Publisher: FT Press
"A well-run social media campaign is a program that's well thought out, well executed, and well managed. It's set up with a clear set of objectives, strategies, and tactics. Most importantly, it's designed to ultimately accomplish one thing: to make money. Everything else is just a stop along the way", write social media consultants Jamie Turner and Reshma Shah, in their straight talking and results oriented book How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business. The authors describe what makes a successful social media campaign, how to avoid the pitfalls that await many social media marketers, and how to measure the results of the campaign.
Jamie Turner (photo left) and Reshma Shah understand that social media marketing is much more complex than it's often presented to business people. As a result of the many misunderstandings about social media, many marketers fail in their initial attempts at utilizing the concept. To correct the myths and mistakes that have rendered social media an ineffective, and often counterproductive enterprise for many companies, the authors provide analysis of what really comprises an effective social media strategy. Even more importantly, the authors offer a wake up call as to what social media is not, and how not recognizing the real value, benefits, and usage of social media, can lead to frustration and abandonment of the concept.
Reshma Shah (photo left) and Jamie Turner present a comprehensive outline of understanding both the potential and limitations of social media, strategy development and implementation, and how to measure the most important metrics for determining real return on investment. The authors provide a tour of the current and ever evolving social media landscape, to familiarize the business person with the the language and nuances of effective social media utilization. With the landscape understood, the next step shared is how create the conditions for successful social media entry. With an understanding of the strengths, weaknesses, and potential of the various social media platforms, the business person is shown how to integrate social media into an overall marketing plan. With the successful entry into an integrated social media strategy, the authors then demonstrate how to measure the effectiveness and return on investment realized by the overall social media plan.
For me, the power of the book is how Jamie Turner and Reshma Shah offer a realistic approach to understanding social media as an effective business marketing strategy. Instead of the all too frequent get rich quick schemes put forward by many social media guides, the authors provide a real world based road map to launching, utilizing, and measuring an effective social media campaign. The authors provide a good combination of theory and practical ideas for using social media correctly, and dispense with the often overdone promotion of social media as quick fix for marketers.
The addition of a crucial section on measuring the real return on investment provided by a social media plan is a very important part of the book. The concept of ROI is often neglected by social media marketing experts. That is not the case with this book, as the premise of return on investment is central to the authors' overall social media approach.
I highly recommend the very practical and idea filled book How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business by Jamie Turner and Reshma Shah, to any business leader, marketer, or entrepreneur seeking an authoritative and well illustrated guide to utilizing social media marketing effectively for any company. This book goes directly to the heart of generating income from the use of social media, and then generating the overall return on investment of the strategy.
Read the very useful and engaging book How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business by Jamie Turner and Reshma Shah, and discover the right approach to social media marketing, without any get rich quick ideas to lead you astray. This book will grow your company through using social media the right way.
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