The 11 Laws of Likability
Relationship Networking . . . Because People Do Business with People They Like
By: Michelle Tillis Lederman
Published: September 15, 2011
Format: Paperback, 240 pages
ISBN-10: 0814416373
ISBN-13: 978-0814416372
Publisher: AMACOM
"We do not need to focus with laserlike precision on what our takeaway from a conversation will be, because building relationships is not about transactions - it's about connections. It is about creating opportunities for honest and authentic interactions, and making them advantageous for all parties involved. It's about liking and being liked", writes founder and CEO of Executive Essentials, adjunct professor at New York University's Stern School of Business, and author of the inspirational and very hands on book The 11 Laws of Likability: Relationship Networking . . . Because People Do Business with People They Like. The author describes how networking, while very valuable for making connections, is often too focused on immediate goals instead of the deeper, richer, and more personally gratifying consideration of making lasting and authentic connections.
Michelle Tillis Lederman turns the entire concept of networking upside down and points out that networking isn't about the person doing the networking. It's all about the relationship with other people. Instead of focusing on personal gain or oneself, the emphasis should be on building relationships with others that create mutual benefit. Instead of the all too obviously self serving techniques often taught to would be networkers, the author proposes a radically different approach. Instead of thinking in terms of personal gain, Michelle Tillis Lederman recommends building deep and meaningful relationships. The author understands that people do business with those people who they know, like, and trust.
Michelle Tillis Lederman (photo left) presents an entirely fresh approach to the concept of networking. The author shows people how to share their own personal elements of likability, and develop relationships that are open, honest, and authentic. Instead of approaching meetings and networking events with an objective or intention, the author suggests building relationships through conversation, empathy, and genuine interaction instead. Michelle Tillis Lederman offers a complete personal philosophical change in perspective. The author provides eleven laws that underline and emphasize the basic change in outlook. The three basic perspective changes are as follows:
* From thinking of Me to thinking of We
* From focusing on Work to discussing Any Topic
* Changing the time focus from Now to Long term
As a result, the author demonstrates the critical importance of not only being liked by other people, but also of genuinely liking them as well. The personal change will be one toward the relationships created with other paper, and away from oneself.
For me, the power of the book is how Michelle Tillis Lederman combines a strong philosophical approach to the topic of likability, which some practical techniques for making friends. The author shares realistic scenarios of the principles in action as well, to illustrate how the premise of relationship building works. The author turns the very idea of networking on its head, and instead of utilizing a self centered goal for the contact, Michelle Tillis Lederman offers the mutual benefits of creating deeper relationships instead. The eleven laws make up the core of the book, and each one of these valuable and insightful laws provides a different means of building even more relationships.
I highly recommend the network focus altering book The 11 Laws of Likability: Relationship Networking . . . Because People Do Business with People They Like by Michelle Tillis Lederman, to anyone seeking a relationship oriented approach to business in general, and to networking in particular. Instead of being a detriment to creating business, creating relationships rather then setting goals and outcomes for each interpersonal interaction, is really the key to mutually beneficial and long lasting success.
Read the essential and timeless wisdom filled book The 11 Laws of Likability: Relationship Networking . . . Because People Do Business with People They Like by Michelle Tillis Lederman, and discover the supposedly old fashioned idea that people prefer to work with those who they know, like, and trust, is still the road to success. Liking others, and having them also like you, transforms business into pleasurable personal relationships that benefit everyone.
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