Likeable Social Media
How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
By: Dave Kerpen
Published: June 7, 2011
Format: Paperback, 272 pages
ISBN-10: 0071762345
ISBN-13: 978-0071762342
Publisher: McGraw-Hill
"The social media revolution has given consumers around the world the most powerful voice they've ever had. It's also forced companies to think about how they can be more transparent and responsive", writes co-founder and CEO of Likeable Media, Dave Kerpen, in his straight talking and idea filled book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks). The author describes how social media and traditional word of mouth advertising have combined to empower both customers and companies, and shares the strategies necessary to succeed in new social marketplace.
Dave Kerpen understands that companies must not only think and act like customers, but that they must listen to those customers as well. The age old customer action of doing business with people whom they know, like, and trust is multiplied many times over on social media. People share experiences, both good about about their relationships with companies, and those opinions spread very rapidly through social networks. For companies who are listening to the concerns of their customers, social media and Facebook's ubiquitous Like button, are the indicators of that trust. The Like button, and the equivalents in other social media platforms, are transforming the business landscape for all businesses and marketers, regardless of the size of their companies.
Dave Kerpen (photo left) recognizes the good news that every company has the opportunity to benefit from the peer to peer sharing of ideas through social media. The author shares the basic rules that all businesses must follow in order to benefit from the power of social media. From the very beginning of the book, Dave Kerpen makes clear that simply broadcasting a marketing message, and seeking customer reach and frequency of contact, is precisely the wrong approach for social media success. Instead, the author recommends engaging in conversation, listening closely to the customers, continuing the engagement, and empowering others.
Dave Kerpen points out correctly, that simply being the largest spender with the loudest voice, will not work on social media. Being flexible, listening, and engaging in conversation are what really gain results through social media. Dave Kerpen wisely warns businesses of what social media cannot do:
* Social media cannot make up for a bad product, company, or organization
* Social media can't lead to overnight sales success
* Social media is not free as success will take time and effort
For me, the power of the book is how Dave Kerpen combines the theoretical importance of social media with the practical strategies for utilizing their empowerment effectively. The author focuses on Facebook, but includes information on using the other major social medial platforms as well. Dave Kerpen shares the techniques of effective listening and engaging, and illustrates them in action through the effective use of case studies and anecdotes. Along with the information, the book becomes a hands on manual with the valuable inclusion of action items embedded in every chapter. Dave Kerpen sticks effectively to his overall theme of being likeable, with all of the strategies and tactics geared toward that overall goal.
I highly recommend the step by step guide book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) by Dave Kerpen, to anyone seeking a clear and concise road map, to better understanding and utilizing social media the right way, for building a business. The author demonstrates that using social media effectively is the understanding that it is more than being about marketing, but a holistic system for listening to and engaging customers in new and empowering ways.
Read the insightful and very helpful book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) by Dave Kerpen, and discover how the real secret to being a likeable company is creating a business that is worth positive discussion among customers. A company that listens to, engages, and empowers its customer base will go far toward having many Likes added to their social media pages.
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