#BOOKTITLEtweet Book01
140 Bite-Sized Ideas for Compelling Article, Book, and Event Titles
By: Roger C. Parker
Published: June 2, 2010
Format: Paperback, 134 pages
ISBN-10: 1616990260
ISBN-13: 978-1616990268
Publisher: THINKaha
"Titles sell books in the same way headlines in advertisements sell products and service; they make a promise that compels further reading, writes book coach and bestselling author Roger C. Parker, in his idea packed and reader friendly book #BOOKTITLEtweet Book01: 140 Bite-Sized Ideas for Compelling Article, Book, and Event Titles. The author provides 140 ideas for creating, writing, and utilizing book titles to entice readers, sell more books, and develop the author's brand.
Roger C. Parker recognizes the importance of a good book title to the overall success of the book and its author. Roger Parker writes from experience as the successful writer of thirty-eight books totaling well over $1.6 million in sales. With his proven track record in hand, the author demonstrates not only why great titles are so critically important, but also how to create and test the ideal title prior to publication. With the advent of the internet as an integral component of any book sales strategy, Roger Parker provides the strategies for developing book titles that will be visible on the search engines, and on any website or blog.
Roger C. Parker (photo left) transforms the focus on the book title from being only informational to being part of an overall book marketing and branding strategy. The author not only offers reasons for needing a strong book title but he also points to the problems generated by a weak book title. For the author, a book title must contribute, at a glance, to the sale of the book through enticing the prospect to become a purchaser. With the internet, social media, and search engines becoming ever more crucial to a book's overall success, Roger Parker shares his tactics for creating titles that work online. The author describes the characteristics of strong book titles, and how to research, create, and test potential titles to find just the right fit for the book. The author even adds a caveat that an author should not depend solely on the title to sell the book. The content between the covers must also live up to the promise made by that well thought out book title.
For me, the power of the book is how Roger C, Parker presents the both the reasons as to why book titles are so critical to success, combined with a simple but practical road map to creating those titles. Using only 140 tweets of 140 characters, the author provides an engaging and easy to follow guide to effective and results oriented title creation. Roger Parker covers all of the factors surrounding titles, from what constitutes a strong title, to the strategies for generating ideas, brainstorming, and researching the right title to suit the book. The author augments his book by adding a valuable resource section to help authors research the concepts of titles and branding further.
I highly recommend the deceptively simple but very insight filled book #BOOKTITLEtweet Book01: 140 Bite-Sized Ideas for Compelling Article, Book, and Event Titles by Roger C. Parker, to anyone seeking a clear and concise good to developing and utilizing good book titles. While it may be said that a book can't be judged by its cover, the author makes a compelling case that a book can indeed be judged in terms of the effectiveness of its title.
Read the valuable and definitive titles book #BOOKTITLEtweet Book01: 140 Bite-Sized Ideas for Compelling Article, Book, and Event Titles by Roger C. Parker, and put the power of a superior book title to work for your next volume. Your sales will increase, along with your brand visibility, and your enhanced reputation as an author.
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