Growth or Bust!
Proven Turnaround Strategies to Grow Your Business
By: Mark Faust
Published: July 15, 2011
Format: Paperback, 224 pages
ISBN-10: 1601631626
ISBN-13: 978-1601631626
Publisher: Career Press
"How much untapped potential lies within your business?" asks growth and turnaround consultant, speaker, executive coach to owners and CEOs at Echelon Management International, Mark Faust, in his provocative and highly practical book Growth or Bust! Proven Turnaround Strategies to Grow Your Business. The author describes how the vast majority of companies have the potential to dramatically accelerate growth, and how with aggressive innovation and effective strategic planning, through a holistic change in all aspects of the organization.
Mark Faust understands that a company turnaround must be focused throughout the entire organization. The author calls his holistic approach a turnaround manifesto for members of top management, and for sales and marketing management. Mark Faust doesn't just consider management as a source of innovative and growth ideas. He strongly recommends seeking fresh ideas from every member of the organization, along with sharing innovative concepts with all employees as well. Indeed, mark Faust considers this free flow of ideas and innovation critical to develop a strong company culture that values its employees and their input. For Mark Faust, a leader must be the facilitator of an innovation and growth revolution.
Mark Faust (photo left) takes the bold step of recommending the choice of a complete turnaround instead of the usual few cautious steps. The author points out that the revolutionary approach is much more effective in transforming a company. This holistic concept moves beyond the usual piecemeal tactics employed by most management initiated change. Instead of attempting to fix one area or department, Mark Faust takes the radical stance of improving every part of the of the company. To utilize this Revolution Solution, as Mark Faust calls it, a leader must believe in the possibilities within the organization. This technique is also conducive to building a strong company culture as it removes resentment and envy, as all aspects of the business become part of the transformation process.
Mark Faust shares the various elements of this holistic, or what he terms the Echeloned approach:
* Echeloned innovation process
* Echeloned strategy process
* Echeloned growth objectives
* Echeloned service impressions
* Echeloned depth interviews
* Echeloned sales groups
For me, the power of the book is how Mark Faust not only presents a holistic, company wide approach to a successful turnaround, but also provides the steps necessary to achieve that organizational change. The author offers nothing short of a revolutionary change manifesto challenges every manager and employee to be an integral part of the overall change planning and process. A critical element of the strategy is the inclusion of every employee an a source of potentially game changing ideas, and also of the clear communication of the process and goals to everyone within the company regardless of their role.
This crucial recognition of the dignity, importance, and innovative ideas of every member of the organization creates a more cohesive and engaged corporate culture, based on trust and mutual respect. With the consideration of the people within the company being accorded respect, the process of revolutionary change will be embraced and put into action to reach the goal of massive overall improvement.
I highly recommend the growth accelerating book Growth or Bust! Proven Turnaround Strategies to Grow Your Business by Mark Faust, to any business leaders who are serious about taking the revolutionary step toward creating real increases in their company growth. The author makes clear that tremendous growth and profit potential exists in every business, and through total employee inclusion, widely based innovation, and a bold strategic plan, a company can transform itself and its culture into a powerhouse.
Read the no nonsense and action oriented book Growth or Bust! Proven Turnaround Strategies to Grow Your Business by Mark Faust, and discover the hidden innovation ideas that exist within your own company. This book provides the step by step strategy for turning any company into an industry leader.
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