Monday, July 4, 2011

Siva Vaidhyanathan: The Googlization of Everything - Blog Business Success Radio

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Professor of Media Studies and Law at the University of Virginia, and author of the groundbreaking and thought provoking book The Googlization of Everything: (And Why We Should Worry), Siva Vaidhyanathan, describes the way people have used and embraced Google, and how Google has also faced resistance to its global expansion. He raises the issues of intellectual property and Google Books and their impact. Siva points to how Google has gathered personal information, tracks us across the internet, and has even changed the way we think. The author takes stock of Google's global impact, especially in China, and how what he calls Googlization has crept into our lives. Siva Vaidhyanathan proposes the creation of an internet ecosystem designed to benefit everyone in the world, and perhaps even save Google itself from losing its own moral compass.

Siva Vaidhyanathan is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Tuesday, July 5, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Professor of Media Studies and Law at the University of Virginia, and author of the groundbreaking and thought provoking book The Googlization of Everything: (And Why We Should Worry), Siva Vaidhyanathan, describes the way people have used and embraced Google, and how Google has also faced resistance to its global expansion. He raises the issues of intellectual property and Google Books and their impact. You will learn:

* How Google is changing the way people think and and act

* Why Googlization is something to worry about for the average person

* How Google affects intellectual property including Google Book Search

* How to create an internet ecosystem based on the Human Knowledge Project



Siva Vaidhyanathan (photo left) is a cultural historian and media scholar, and is currently a professor of media studies at the University of Virginia. From 1999 through the summer of 2007 he worked in the Department of Culture and Communication at New York University. Vaidhyanathan is a frequent contributor on media and cultural issues in various periodicals including The Chronicle of Higher Education, New York Times Magazine, The Nation, and Salon.com, and he maintains a blog, www.googlizationofeverything.com. He is a frequent contributor to National Publichttp://www.blogger.com/img/blank.gif Radio and to MSNBC.COM and has appeared in a segment of "The Daily Show" with Jon Stewart. Vaidhyanathan is a fellow of the New York Institute for the Humanities and the Institute for the Future of the Book.

In March 2002, Library Journal cited Vaidhyanathan among its "Movers & Shakers" in the library field. In the feature story, Vaidhyanathan lauded librarians for being "on the front lines of copyright battles" and for being "the custodians of our information and cultural commons." In November 2004 the Chronicle of Higher Education called Vaidhyanathan "one of academe's best-known scholars of intellectual property and its role in contemporary culture." He has testified as an expert before the U.S. Copyright Office on the Digital Millennium Copyright Act.

He is noted for opposing the Google Books scanning project on copyright grounds. He has published the opinion, that the project poses a danger for the doctrine of fair use, because the fair use claims are arguably so excessive that it may cause judicial limitation of that right.

Siva Vaidhyanathan was born in Buffalo, New York, and attended the University of Texas at Austin, earning both a B.A. in History and a Ph.D. in American Studies.

My book review of The Googlization of Everything: (And Why We Should Worry) by Siva Vaidhyanathan.

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio.com

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Let's talk with Professor of Media Studies and Law at the University of Virginia, and author of the groundbreaking and thought provoking book The Googlization of Everything: (And Why We Should Worry), Siva Vaidhyanathan, as he describes the way people have used and embraced Google, and how Google has also faced resistance to its global expansion. He raises the issues of intellectual property and Google Books and their impact. Siva points to how Google has gathered personal information, tracks us across the internet, and has even changed the way we think. The author takes stock of Google's global impact, especially in China, and how what he calls Googlization has crept into our lives. Siva Vaidhyanathan proposes the creation of an internet ecosystem designed to benefit everyone in the world, and perhaps even save Google itself from losing its own moral compass on Blog Business Success Radio.

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