Marketing in the Moment
The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
By: Michael Tasner
Published: June 20, 2010
Format: Hardcover, 256 pages
ISBN-10: 013708109X
ISBN-13: 978-0137081097
Publisher: FT Press
"Web 3.0 marketing describes the next wave that is already taking place and is the shift from web 2.0. The key driving factors to Web 3.0 marketing include browsing habits, more intelligent information, the experience we're looking for, and the openness of the Web", writes entrepreneur, speaker, charity proponent, and founder of Taz Solutions, Inc., Michael Tasner, in his practical and idea filled book Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First. The author describes how to achieve success in the rapidly evolving world of next generation internet, mobile, smartphones, and social marketing.
Michael Tasner recognizes that much of the information surrounding Web 3.0 is more hype than substance. The author moves beyond the noise to provide real world strategies for marketing in the new online and mobile landscapes. Michael Tasner shares his proven techniques and tactics for realizing actual results that outperform the usual bromides and homilies. The author distinguishes between the approaches to Web 3.0 that provide profits, and those alleged techniques that produce very little in the way of revenue. Michael Tasner offers substantive strategies for time frames ranging from three months, to six months, to one year, complete with the steps necessary to reach each benchmark.
Michael Tasner (photo left) understands that not all of the Web 3.0 techniques and technologies are needed by all businesses. At the same time, the author provides a solid overview of the leading Web 3.0 concepts and how to use them to best advantage. The author points to the importance for marketers of recognizing that times and tactics are changing so as to remain on the leading edge of Web 3.0 developments. Michael Tasner offers a critical explanation of why creating compelling unique content, along with the ability to collaborate with others are essential to success. For the author, a Web 3.0 marketer must understand and incorporate the following components:
* Microblogging
* Virtual reality world
* Customization and personalization
* Mobile
* On-demand collaboration
For me, the power of the book is how Michael Tasner provides a no nonsense set of marketing strategies for Web 2.0 that cover all the key technologies and marketing methods of that exciting new world. The author shares the reasons for moving past the familiar and well trodden Web 2.0 paths, and into the already unfolding Web 3.0 universe. Michael Tasner explains that the already saturated Web 2.0 landscape is limited, while the emerging Web 3.0 world is less utilized, is faster, more collaborative, and is less invasive for users. Michael Tasner demonstrates how to effectively leverage the Web 3.0 advantages,and how to develop an overall goal oriented strategy for achieving success.
I highly recommend the leading edge thinking book Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First by Michael Tasner, to anyone seeking a reliable and unique road map for navigate the new and relatively untraveled world of Web 3.0. The techniques outlined in this handy book are effective, practical, and proven in the real world to produce results.
Read the unique and resource filled book Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First by Michael Tasner, and discover how to develop and grow your business through the exciting world of Web 3.0. The results will astonish you, and have you returning to the book over and over for even more cutting edge concepts for building your company faster than you ever dreamed possible.
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