Seeing Red Cars
Driving Yourself, Your Team, and Your Organization to a Positive Future
By: Laura Goodrich
Published: February 7, 2011
Format: Paperback, 192 pages
ISBN-10: 9781605097275
ISBN-13: 978-1605097275
Publisher: Berrett-Koehler Publishers
"You could be getting more of what you want - more new ideas, more teamwork in your department, and a more positive attitude in the company", writes internationally recognized expert in the field of workplace dynamics and relationships, Laura Goodrich, in her inspirational and very practical book Seeing Red Cars: Driving Yourself, Your Team, and Your Organization to a Positive Future. The author describes how we get more of what we focus on, and shares the tools for enhancing and sharpening the focus on what we really want.
Laura Goodrich points to the very familiar phenomenon of the purchaser of a red car suddenly seeing red cars everywhere. The author recognizes this sudden appearance of red cars as simply a fresh focus on red cars on the road. In fact, the red cars were there all along, but without the focus on them, they went unnoticed prior to the red car purchase. With this change in concentration, writes Laura Goodrich, a dramatic and very noticeable change in outcomes is possible. Unfortunately, as the author describes, people will often concentrate their focus on what they don't want. The result is that those people also receive the bad things on which they sharpened their gaze. Laura Goodrich shares how the world doesn't have to be that way, and guides the reader to focus on the desirable outcome, and how this reversal of direction makes all the difference in the world.
Laura Goodrich (photo left) understands that not only can individuals change their outlook, but that entire corporate cultures can be transformed as well. Instead of concentrating on weaknesses, the author demonstrates how entire organization can enhance strengths, increase passion, and develop a more engaged and productive workplace. Combining the change in thinking with the tools necessary to make the transition from a negative focused culture, to that of one where the positive outcome is sought, the author provides a system that provides real bottom line results. While many companies expend their energy on what they believe is preventing problems, the more effective organization creates an atmosphere where overall success is the goal. With this profound difference in organizational culture and behavior, any company can get what it really wants.
For me, the power of the book is how Laura Goodrich utilizes the red car phenomenon effectively to describe how people see and receive what they focus on in life. The author combines effectively the theory of why concentration on anything either good or bad, produces that result, with practical steps on how to change that concentration problem. Laura Goodrich bolsters her theoretical framework with the latest research in how the brain processes information, and how it focuses upon either good or undesirable results. The author shares the tools, including an online toolkit, to effectively rewire the brains of individuals or of entire organizations to effect positive and lasting change.
Along with the theory and practical exercises, Laura Goodrich also shares real world stories of companies who have made the leap to a focus on positive goals. The results of these corporate cultural changes are both dramatic and motivational for anyone seeking to improve morale within the company culture. Engaged and positive employees are also more productive and increase the organization's revenue and profitability. Happy workers, concentrating on seeing the shiniest red cars in life, are more likely to be creative as well. When innovative thinking is sought, bold new ideas and initiatives seem to arrive out of nowhere. Just like the red cars, those fresh ideas were there all along.
I highly recommend the innovative and results oriented book Seeing Red Cars: Driving Yourself, Your Team, and Your Organization to a Positive Future by Laura Goodrich, to anyone looking for commitment, both individually and on an organization wide basis, to focusing on positive events. Looking for what you really want will surprise and delight the seeker of good things in business and in life.
Read the negative pattern breaking book Seeing Red Cars: Driving Yourself, Your Team, and Your Organization to a Positive Future by Laura Goodrich, and discover how to make positive change with both realistic and effective techniques for personal and organizational transformation. You will be seeing red cars everywhere in the office and on the road of life.
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