Flash Foresight
See the Invisible to Do the Impossible
By: Daniel Burrus
Published: January 18, 2011
Format: Hardcover, 304 pages
ISBN-10: 0061922293
ISBN-13: 978-0061922299
Publisher: HarperBusiness
"A flash foresight is a blinding flash of the future obvious. It is an intuitive grasp of the foreseeable future that, once you see it, reveals hidden opportunities and allows you to solve your biggest problems - before they happen", write one of the world's leading technology forecasters and business strategists, and is the founder and CEO of Burrus Research, Daniel Burrus, and well known author John David Mann, in their visionary and revolutionary book Flash Foresight: See the Invisible to Do the Impossible. The authors describe how anyone can use the techniques shared in the book to both see and create their own future.
Daniel Burrus (photo left) and John David Mann present a proven and repeatable predictive process for spotting trends before they take place. The techniques shared by the authors not only employ intuition and gut feelings to discover ideas and innovations as they occur, but to anticipate them before they even appear on the horizon. Intriguingly, many of the concepts presented in the book are counter-intuitive at first glance. Instead of focusing on the obvious problem, the authors recommend skipping the problem, creating fresh insights into the real problem. Skipping the problem, along with the other key components of the flash foresight principles, provides a guide to moving toward a different and deeper perspective into the true nature of the challenge. This fresh appraisal provides for richer and more perceptive analysis of opportunities and exciting new solutions.
John David Mann (photo left) and Daniel Burrus create a unique system for addressing problems in a different way from the standard techniques. The approach not only discovers the innovative solutions that result from a creative thinking process, but goes much deeper into the process. Instead of stopping when a solution to a problem is achieved, the flash foresight method uncovers and solves the real problem. Even more, the concept locates trends and opportunities before they are even on the radar screen. The authors share their flash foresight methodology that includes the following steps:
* Start with certainty
* Anticipate
* Transform
* Take your biggest problem and skip it
* Go opposite
* Redefine and reinvent
* Direct your future
For me, the power of the book is how Daniel Burrus and John David Mann present both the theoretical framework for how the flash foresight process works, combined with the practical techniques to put the theory into practice. The authors also bolster their concepts with case study examples of the flash foresight technique being used effectively in the real world. The authors emphasize as well that the flash foresight methodology is not limited to finding and predicting business opportunities. The process is also applicable to the non-profit, education, and healthcare sectors. In every instance, the concept places the practitioner on the leading edge of trend spotting, resulting in solutions and ideas long before the problem is even noticed by competitors.
I highly recommend the groundbreaking and must read book Flash Foresight: See the Invisible to Do the Impossible by Daniel Burrus and John David Mann, to anyone seeking a proven and extraordinary method for finding innovative solutions to the real problems facing an organization or an industry before others even notice the issue. This book will not only transform the way that an organization approaches problem solving, but also in recognizing the true problem even before it happens in real time.
Read the brilliant and fascinating book Flash Foresight: See the Invisible to Do the Impossible by Daniel Burrus and John David Mann, and put the dynamic and future reinventing book to work for your organization, regardless of the business size or sector. This book will identify the real problems and guide you toward the most exciting and innovative solutions possible.
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