Executive director of MCAworks, and key contributor to the comprehensive and retail marketing changing collection Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale AnnaMaria Turano, describes how shoppers have changed their buying habits and how businesses must adapt to meet the new reality. The concept of time has changed for consumers in ways that impact on how companies must change to take time shift and time pressure into account. AnnaMaria describes how marketers can balance customer time shortages with potential for lengthening the shopping experience as well. Discover why companies don't always consider buyer behavior when planning their marketing campaigns. Learn how to integrate time factors into marketing and shopping experiences.
AnnaMaria Turano is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Thursday, October 14, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Executive director of MCAworks, and key contributor to the comprehensive and retail marketing changing collection Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale AnnaMaria Turano, describes how shoppers have changed their buying habits and how businesses must adapt to meet the new reality. You will learn:
* How our lives that makes the concept of Time more important than before
* Why there times when it makes sense to help customers spend more time shopping
* Why people make the buying decisions they make and how they make them
* How to quantify and measure customer perceptions of time
Anna Maria Turano (photo left) leads client engagements across a diverse set of industries including financial services, pharmaceuticals, telecommunications, software, and consumer packaged goods. She has helped companies develop and roll-out strong customer value propositions and strategic plans as well as identify market expansion opportunities via new products, new targets, new geographies, and new processes.
AnnaMaria is co-author, with John Rosen, of Stopwatch Marketing – Take Charge of the Time When Your Customer Decides to Buy, which was published by Viking Penguin group in January 2008. AnnaMaria is also a featured contributing author to Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale, which was published by Kogan Page in February 2010. AnnaMaria has taught marketing as an Adjunct Professor at NYU’s Stern School of Business.
Prior to consulting, AnnaMaria managed leading brands at Reckitt Benckiser and MasterLock.
AnnaMaria holds both an M.B.A. in Marketing and Business Policy and a B.A. in English Literature from the University of Chicago.
My book review of Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale edited by Markus Stahlberg and Ville Maila.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with Executive director of MCAworks, and key contributor to the comprehensive and retail marketing changing collection Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale AnnaMaria Turano, as she describes how shoppers have changed their buying habits and how businesses must adapt to meet the new reality. The concept of time has changed for consumers in ways that impact on how companies must change to take time shift and time pressure into account. AnnaMaria describes how marketers can balance customer time shortages with potential for lengthening the shopping experience as well. Discover why companies don't always consider buyer behavior when planning their marketing campaigns. Learn how to integrate time factors into marketing and shopping experiences on Blog Business Success Radio.
No comments:
Post a Comment