Business strategist, CEO and founder of Exponential Edge® Consulting., and author of the groundbreaking and insightful book The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy, Adrian C. Ott, describes how time isn't money any longer. Time is now more important than money. Time and technology have changed the competitive landscape and smart companies must use them as strategic tools. Adrian Ott shares fresh ideas for capitalizing on the elements of time, attention, and value. These elements will create new and innovative products, services, and programs. The new offerings, unlike those of competitors, will increase revenue and gain market share. Adrian Ott will change your mind about the way you think about your business, and more importantly, about your customers.
Adrian C. Ott is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Tuesday, October 12, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Business strategist, CEO and founder of Exponential Edge® Consulting., and author of the groundbreaking and insightful book The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy, Adrian C. Ott, describes how time isn't money any longer. Time is now more important than money. You will learn:
* Why time and attention are critical factors in customer buying decisions
* Why consumers are pressed for time in a technological and connected world
* How companies can integrate time and attention variables into their strategies
* How some companies use disruptive innovation to challenge their competitors
Adrian C. Ott (photo left) is , CEO and founder of Exponential Edge® Consulting., was called “one of Silicon Valley’s most respected (if not the most respected) strategist” by Consulting Magazine. She has worked with some of the most innovative Fortune 500 and start-up companies in the world to gain a market edge in today’s exponential economy. In addition to assisting clients, she writes a popular column at FastCompany.com, and Chairs the Strategy & Growth Roundtable for the Harvard Business School Association of Northern California, the largest HBS alumni club in the world.
Prior to founding Exponential Edge® Consulting., she was an HP executive who was recognized in an annual report for “infusing HP with new revenue streams and new technologies and new business models.”
Adrian holds an MBA from the Harvard Business School and a B.S. from U.C. Berkeley. She lives in the San Francisco Bay Area.
My book review of The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy by Adrian C. Ott.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with business strategist, CEO and founder of Exponential Edge® Consulting., and author of the groundbreaking and insightful book The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy, Adrian C. Ott, as she describes how time isn't money any longer. Time is now more important than money. Time and technology have changed the competitive landscape and smart companies must use them as strategic tools. Adrian Ott shares fresh ideas for capitalizing on the elements of time, attention, and value. These elements will create new and innovative products, services, and programs. The new offerings, unlike those of competitors, will increase revenue and gain market share. Adrian Ott will change your mind about the way you think about your business, and more importantly, about your customers on Blog Business Success Radio.
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