#DIVERSITYtweet
Embracing the Growing Diversity in Our World
By: Deepika Bajaj
Published: September 2009
Format: Paperback, 108 pages
ISBN: 978-1-60773-056-9
Publisher: Happy About/THINKaha
"Diversity creates infinite possibilities beyond cultures", writes blogger, Senior Director at Working Mother Media, and Founder of Invincibelle, LLC, Deepika Bajaj, in her concise, yet very thought provoking book #DIVERSITYtweet: Embracing the Growing Diversity in Our World. The author presents 140 tweet statements about the growing importance of diversity in all of its forms in business, the global economy, and in people's daily lives.
Deepika Bajaj shares her profound and insightful thoughts on diversity, and its meaning for today's increasingly complex world. Each of her ideas is designed almost as a starting point for more intensive thought and discussion on the role of diversity in building a stronger organization, a more rich culture life, and a more understanding and peaceful world. For the author, gone are the days when an organization could ignore the diverse wealth of talent, and its powerful and creative voice for change and improved performance. At the same time, Deepika Baja reminds companies that they can no longer pat themselves on the back for limited and token efforts at inclusiveness. Instead, the author recommends embracing diversity, not only as the right thing to do, but also as the road map toward achieving competitive advantage in a culturally diverse society, and a globalized economy.
Deepika Bajaj (photo left) recognizes that diversity is not simply is not simply about ethnicity and geography, although those factors are very important. Diversity also includes embracing different abilities, sexual orientation, lifestyle, language, colour, size, gender, and much more. Because of this complete description of diversity, most people will recognize that many aspects of diversity are already part of their daily lives. Once diversity is embraced in all of its variety, stronger businesses and communities can be built and sustained. For companies that become ever more diverse, there is the advantage of fresh ideas and outlooks, as well as enriched understanding of their increasingly diversified customer base. For business, diversity is not simply about doing the right thing, but about recognizing the reality of the modern society, creating a competitive advantage.
For me, the power of the book is how Deepika Bajaj shares her intriguing and often challenging ideas in succinct sentences, while generating dialogue on this important cultural topic. One of the benefits of embracing the reality and potential of diversity is how the concept represents societal change. A person, organization, or community that values change through diversity, will be open to other changes in the culture or the economy as well. Instead of resisting the winds of change, those who embrace diversity as one aspect of that dynamic, will be much better equipped to survive and thrive in a rapidly evolving global community. Deepika Bajaj recognizes that acceptance and understanding of change doesn't come easily for many people, and indeed for many organizations and communities. As a result, the author also recommends the need for leadership from the top as an example for others to follow, easing the transition to a diversified environment.
I highly recommend the essential and eye opening book #DIVERSITYtweet: Embracing the Growing Diversity in Our World by Deepika Bajaj, to anyone seeking a book that is quick to read, but generates deep thought long after the book is completed. Deepika Bajaj removes the mystery from some very complex ideas, opening the door to further discussion on a personal, organizational, or community level.
Read the delightful and change oriented book #DIVERSITYtweet: Embracing the Growing Diversity in Our World by Deepika Bajaj, and put the strengths, and indeed the challenges, of diversity to work for your company and your community. This book represents a cultural guide, and even a business survival guide for today and for tomorrow's interconnected global society.
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