Friday, August 13, 2010

Business Intelligence Success Factors by Olivia Parr Rud - Book review




Business Intelligence Success Factors

Tools for Aligning Your Business in the Global Economy


By: Olivia Parr Rud

Published: June 2009
Format: Hardcover, 283 pages
ISBN: 978-0-470-39240-9
Publisher: John Wiley & Sons










"Business Intelligence, a term that encompasses all the capabilities required to turn data into intelligence, has emboldened companies to strive for the ultimate goal: getting the right information to the right people at the right time through the right channel", writes internationally known expert in Business Intelligence and Organizational Alignment, and President and Founder of OLIVIAGroup, Olivia Parr Rud in her landmark and insight packed book Business Intelligence Success Factors: Tools for Aligning Your Business in the Global Economy. The author describes how the explosion in information and Business Intelligence has increased opportunities on a global scale, requiring companies to rethink and redesign how they approach their entire business model.

Olivia Parr Rud understands that the current business models in the globalized business landscape are insufficient to meet the challenges of the emerging economic realities. At the same time, rapidly expanding scientific research and discoveries are presenting unprecedented opportunities that are lost on companies unable to adapt to the new paradigm. With the reality of globalization, and what the author considers a flatter world, fresh approaches to business models are a critical necessity. To that end, Olivia Parr Rud describes the evolving business landscape and offers models from cutting edge scientific research as a guide to viewing the global economy. Utilizing insights from the cutting edge scientific fields of chaos theory, adaptive systems, quantum physics, and evolutionary biology, the author presents a groundbreaking approach to understanding business intelligence and information in a systematic manner.



Olivia Parr Rud (photo left) provides the tools necessary for a breakthrough in a globalized economy. To achieve success, the author describes five essential competencies that must be developed:

* Communication
* Collaboration
* Innovation
* Adaptability
* Leadership

With these core skills in place, utilizing the tools shared by the author, a company can move forward in the rapidly changing, global business landscape.

For me, the power of the book is how Olivia Parr Rud demonstrates the critical importance of understanding how the explosion of information creates pressure to rebuild corporate models to meet the challenges. Traditional management systems and hierarchies lack the adaptability essential for taking advantage of the abundant, but rapidly evolving opportunities available in the modern world. To respond properly to these modern business landscape upheavals, a revolution in management and organization is necessary. In place of a simple reorganization of a company, a complete reinvention of the organization and its thinking must take place. Through real world case studies, Olivia Parr Rud shows how some leading companies are no only meeting the challenges, but also are reinventing themselves using the tools described in the book. The author profiles leaders who are demonstrating the courage to make substantive change beyond the expected, and discovering strong business growth as a result.

I highly recommend the revolutionary and cross disciplinary book Business Intelligence Success Factors: Tools for Aligning Your Business in the Global Economy by Olivia Parr Rud, to anyone in business, academia, or government who is serious about understanding the seismic changes taking place in the global economy. This book draws ideas and tools from physical and social science to meet those new challenges head on, and succeed.

Read the must read and essential book Business Intelligence Success Factors: Tools for Aligning Your Business in the Global Economy by Olivia Parr Rud, and learn how to apply the tools leverage the rapidly changing global economy. Instead of resisting change, this book will help you discover how to meet the challenge of the evolving business landscape, and leave your competition behind.

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