A Guide to Open Innovation and Crowdsourcing Edited by Paul Sloane - Book review

A Guide to Open Innovation and Crowdsourcing

Advice From Leading Experts

Edited by: Paul Sloane

Published: March 28, 2011
Format: Paperback, 240 pages
ISBN-10: 0749463074
ISBN-13: 978-0749463076
Publisher: Kogan Page













"Crowdsourcing is an extrapolation of OI in which you throw out a challenge to a group of people that you may or may not know and solicit their ideas and solutions for your issue", writes speaker and lateral thinker Paul Sloane, in the introduction to his collaborative, multi-author anthology A Guide to Open Innovation and Crowdsourcing: Advice From Leading Experts. The editor provides a series of insightful and thought provoking essays from many of the thought leaders in the fields of open innovation (OI) and crowdsourcing.

Paul Sloane has brought together an impressive array of experts in the fields of open innovation and crowdsourcing. The concept of open innovation, where new and valuable ideas come from outside the organization, is growing as more CEOs embrace the principle of collaboration. The realization that closed innovation, where only in house ideas are utilized, is limiting has entered the boardrooms of the most forward thinking innovation driven companies. In a globalized economy, fresh thinking and creative solutions can arrive from anywhere in the world, and in forms previously not considered by business leaders. The addition of crowdsourcing to toolbox of open innovation provides an extra dimension for unexpected and even serendipitous creativity.



Paul Sloane (photo left) has pulled together many leading writers, in this treasure trove of ideas, who offer tremendous depth and diverse opinion to the concepts of open innovation and crowdsourcing. The well written and multi-faceted essays cover the areas of:

* What is open innovation and what are its risks and rewards
* The various types of OI and how to choose the right one
* What is crowdsourcing and how and when should it be used
* Other business experiences with OI and crowdsourcing
* How to start using OI and how to measure results
* How to integrate or change company culture to one of OI
* How to select people and build teams suited to OI

For me, the power of the book is how Paul Sloane has created a collection of highly informative articles, written by thought leaders in the growing field of open innovation, that cover all of the critical aspects of the topic. The essays not only describe why open innovation is essential to the modern organization, but also how to implement OI and crowdsourcing effectively to achieve maximum benefit. The over thirty authors cover the areas of why OI is important, how to apply the principles, the effect on people inside and outside the organization, gaining collaboration, how to get new crowdsourced ideas approved, the legal and intellectual property dimensions, and the future of open innovation. Overall, this book is an excellent source of information and practical ideas for utilizing open innovation and crowdsourcing principles in any organization.

I highly recommend the comprehensive and highly informative book A Guide to Open Innovation and Crowdsourcing: Advice From Leading Experts edited by Paul Sloane, to anyone seeking a richer understanding of the fascinating and rapidly growing fields of open innovation and crowdsourcing. These exciting new trends are the talk of cutting edge business leaders everywhere, and the essays in this book provide the tools and principles necessary for any company to become open innovation powerhouses.

Read the important and destined to become classic book A Guide to Open Innovation and Crowdsourcing: Advice From Leading Experts edited by Paul Sloane, and put the powerful concepts of open innovation and crowdsourcing to work in your organization. The authors in this fine anthology demonstrate how to utilize the leading edge principles the right way, to achieve maximum benefit for all stakeholders. You will never go back to the outdated idea of closed innovation again.

Tags: A Guide to Open Innovation and Crowdsourcing: Advice From Leading Experts, Paul Sloane, creative thinking, business book reviews.

Elements of Influence by Terry R. Bacon - Book review

Elements of Influence

The Art of Getting Others to Follow Your Lead

By: Terry R. Bacon, Ph.D.

Published: July 15, 2011
Format: Hardcover, 287 pages
ISBN-10: 0814417329
ISBN-13: 978-0814417324
Publisher: AMACOM






"Influence is part of nearly every communication and occurs in virtually every human interaction.Influence is crucial to business, too. It is so fundamental to leadership that there could be no leadership without it", writes thought leader, coach, and consultant to global companies, Terry R. Bacon, Ph.D., in his brilliant and insightful book Elements of Influence: The Art of Getting Others to Follow Your Lead. The author describes the important features that make influence, both ethical and unethical, so critical to understand for both organizational leaders and followers.

Terry Bacon makes the important point that everyone uses influence at various times in both their personal and professional lives. Terry Bacon also provides the valuable idea that influence is not simply the domain of the rich and powerful, but is a skill that can be learned like any other. The author shares the essential techniques for improving an individual's skills in exerting influence. The author draws upon decades of research to uncover the true purpose and meaning of influence. Terry Bacon goes straight to the core of what influencers seek from the people who they want to influence. The author then provides the crucial results of that act of influencing others, both positively and negatively, and how those outcomes relate to effective leadership.



Terry R. Bacon (photo left) recognizes that influence is more of an ongoing process than a one time event. Even in short term interactions, the essential elements remain the same. The influencer must be clear in the expected goals for the influence, and know what they want from the person being influenced in the matter. A successful outcome would result in compliance on the part of the person being influenced by the influencer. A more firm outcome would be in the form of a commitment on the part of the influencee. The end result of these achievements on the part of the influencer is leadership. Should the influencer fail in the leadership attempt, the results could be a skeptical or resistant influencee. The influencee could even enter into complete rebellion against the failed influence of the leader. To prevent these negative outcomes, and to work toward more positive results for the leader,Terry Bacon provides the tools necessary to overcome the potential for bad results.

For me, the power of the book is how Terry Bacon combines a strong theoretical framework for the concept of influence with very practical techniques for improving personal influence. The author strengthens his outline of influence through the backing of decades of research and study into the topic. Terry Bacon ties the principles of influence into the important issue of leadership effectively, giving the book an overall outline and purpose.

The author also makes an important and necessary query into the dark side of influence, where influence crosses into the more more sinister form of manipulation. By not shying away from both the dark side of influence, as well as examining the results of failed attempts at influencing others, Terry Bacon creates a much stronger book. Through a deeper understanding of the potential problems of influence and a failure of ethics, the author can then shed more light on the positive and more ethical side of influence and its importance for effective leadership.

I highly recommend the essential and research based book Elements of Influence: The Art of Getting Others to Follow Your Lead by Terry R. Bacon, Ph.D., to anyone seeking a comprehensive study of the principles of influence combined with a step by step process for learning the techniques of becoming an effective and ethical influencer. This book provides the methodology for utilizing influence in the right way to build strong and ethical leadership, while offering information about how to counter and avoid using the manipulative methods of influence's darker side.

Read the groundbreaking and information filled book Elements of Influence: The Art of Getting Others to Follow Your Lead by Terry R. Bacon, Ph.D., and discover the importance of influence in people's business and personal lives. This book contains the techniques for learning and developing the skills necessary to become an ethical influencer of others, and a better and more effective leader in all areas of your life.

Tags: Elements of Influence: The Art of Getting Others to Follow Your Lead, Terry R. Bacon, Ph.D., effective leadership, business book reviews.

Disrupt: Think the Unthinkable to Spark Transformation in Your Business by Luke Williams - Book review

Disrupt

Think the Unthinkable to Spark Transformation in Your Business

By: Luke Williams

Published: December 18, 2010
Format: Hardcover, 208 pages
ISBN-10: 0137025149
ISBN-13: 978-0137025145
Publisher: FT Press














"Here's the bottom line: Companies that try ti differentiate themselves by focusing on incremental innovation instead of game-changing, disruptive innovation will differentiate themselves right out of business", writes leading speaker, educator, and consultant on innovation strategy, Luke Williams, in his very practical and engaging book Disrupt: Think the Unthinkable to Spark Transformation in Your Business. The author challenges business leaders to change their entire way of thinking about innovation, and adopt an entirely new and radical approach that turns customer expectations on their head, in the form of disruptive thinking.

Luke Williams understands that disruptive thinking has long been associated with technological change. The author goes much farther and points out that simply seeing and reacting to technological change is not enough any longer. Luke Williams exhorts business leaders to be the disruptive change. While the author recognizes that being the disruptive change agent is often considered part of the activity of small companies, the concept can be applied to organizations of any size. For the author, all that is required is challenge the status quo, and the time for taking that critical step is now. For Luke Williams, the need to rethink the conventional wisdom is essential, for the very survival of a business, in today's highly competitive marketplace.



Luke Williams (photo left) brings his long experience with disruptive thinking to bear in the this revolutionary book. Not only does the author understand the importance of disruption, and the competitive edge it brings to a company, but he also demonstrates that the skills of disruptive thinking can be learned and applied by anyone. Luke Williams provides a step by step game plan that can be put into action in any organization:

* Crafting a disruptive hypothesis
* Discovering a disruptive opportunity
* Generating a disruptive idea
* Shaping a disruptive solution
* Making a disruptive pitch
* Developing an instinct for change

For me, the power of the book is how Luke Williams provides a no nonsense and readily applicable system for developing, pitching, and utilizing disruptive thinking. The author describes how and why disruptive thinking and innovation is so critical to remain competitive in a globalized economy. Luke Williams shares his disruptive process in easy to understand modules, that guide the would be disruptive change agent through the entire series of steps. Along the way, the author creates a completely different mindset in the disruptive thinker, and then within the entire company culture. This book dispels the idea, that incremental innovation can still succeed, once and for all. The message from this book is one that can transform any company into a disruptive thinking and idea generating powerhouse, regardless of its size or the industry,

I highly recommend the revolutionary and destined to become classic book Disrupt: Think the Unthinkable to Spark Transformation in Your Business by Luke Williams, to anyone seeking a competitive edge strategy for their business that is both practical and effective. The techniques recommended in this book will not only transform any business person into an effective change agent, but will turn even a moribund organization into a culture where disruptive thinking becomes a way of life.

Read the very useful and company changing book Disrupt: Think the Unthinkable to Spark Transformation in Your Business by Luke Williams,and discover the competitive edge building power of disruptive thinking. Become the force for change in your company, and leave the competition and their incremental changes, far behind.

Tags: Disrupt: Think the Unthinkable to Spark Transformation in Your Business, Luke Williams, creative thinking, business book reviews.

The Accidental Creative by Todd Henry - Book review

The Accidental Creative

How to Be Brilliant at a Moment's Notice

By: Todd Henry

Published: July 7, 2011
Format: Hardcover, 240 pages
ISBN-10: 1591844010
ISBN-13: 978-1591844013
Publisher: Portfolio/Penguin












"Call yourself anything you want, but if you're responsible for solving problems, developing strategies, or otherwise straining your brain for new ideas, I'm going to call you a creative - even if you ended up being one accidentally", writes founder and CEO of Accidental Creative, Todd Henry, in his highly practical and very relevant book The Accidental Creative: How to Be Brilliant at a Moment's Notice. The author provides a step by step program for creating and implementing a constant stream of innovative ideas at any time and under any circumstances.

Todd Henry recognizes that everyone is creative in both small and large ways, in all areas of their lives. For most people, they are not even aware of their creative and idea generating abilities. For the author, creative thinking is simply another aspect of being human. Todd Henry provides advice and structure for people in traditionally creative positions and industries. At the same time, the author shares strategies for people in supposedly non-creative roles and industries to demonstrate innovative brilliance any time that the need arises in their jobs. For Todd Henry, people are very often called upon to create fresh ideas on very short notice. To achieve this creativity on demand skill, the author offers techniques to be trained and prepared for the purpose of creative thinking and innovation.



Todd Henry (photo left) understands that everyone can be creative, regardless of the approach taken to achieve the innovative breakthrough. For the author, not only does everyone possess innate creativity, but through training and purposeful preparation, anyone can improve their existing idea discovery skills as well. Todd Henry realizes that creative people face many pressures within their organization to achieve innovative solutions on a continual basis. Todd Henry advises creatives, as he prefers to describe innovative thinkers of all types to change their mindset and their approach to innovative thinking. To achieve the best results, the author distills his realistic overall system as follows:

* It's not what you know that matters, it's what you do
* You own your growth
* It's going to take time, and short-term results may vary
* This is about more than just your work life

For me, the power of the book is how Todd Henry combines a very strong theoretical structure for strengthening creative thinking skills, with the practical steps necessary to develop those abilities and put them into practice. Todd Henry provides an excellent overview of the dynamics of innovation within organizations, including the effects of teams, and the challenges presented by those who would sabotage the creative process. The author demonstrates clearly how to develop latent creative abilities through a series of exercises and methods, that can be learned and put into action when the need arises in the organization. Todd Henry ties the entire creative process to what is natural about thinking and acting in people's lives. The end result is a process that can be learned by anyone, but will also elevate the reputation of creativity to one of importance within the organization.

I highly recommend the organizational transforming and idea packed book The Accidental Creative: How to Be Brilliant at a Moment's Notice by Todd Henry, to anyone seeking a useful and wisdom filled guide to enhancing individual and company wide creativity. This book is not only a business building tool kit, but also contains many valuable lessons for enrichment of one's personal life. The solution finding skills are readily applicable to all walks of life and any type or size of problem.

Read the essential and valuable book The Accidental Creative: How to Be Brilliant at a Moment's Notice by Todd Henry, and discover how to become creative at any time, through a combination of purposeful preparation and and an understanding of the skills needed for finding those critical breakthroughs. This book should be required reading for everyone at every level of an organization, regardless of their position in the company.

Tags: The Accidental Creative: How to Be Brilliant at a Moment's Notice, Todd_Henry, creative thinking, business book reviews.

Chris Zane: Reinventing The Wheel - Blog Business Success Radio

Listen to Wayne Hurlbert on Blog Talk Radio



Cutting edge marketer, speaker, entrepreneur, Founder and President of Zane's Cycles, and author of the business transformational and customer satisfaction building book Reinventing the Wheel: The Science of Creating Lifetime Customers, Chris Zane, shares his business philosophy that transformed his small bike shop into a multi-million dollar company. Chris demonstrates how extraordinary customer service is the secret to business success. Instead of thinking about selling, Chris Zane recommends a focus on building trust through finding opportunities to wow your customers. Regardless of the type of business, Chris Zane suggests far exceeding expectations, and create lifetime customers for your business. Chris shows how building relationships and selling an extraordinary experience will lead to success for both the business and its lifelong customers.

Chris Zane is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Thursday, July 14, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Cutting edge marketer, speaker, entrepreneur, Founder and President of Zane's Cycles, and author of the business transformational and customer satisfaction building book Reinventing the Wheel: The Science of Creating Lifetime Customers, Chris Zane, shares his business philosophy that transformed his small bike shop into a multi-million dollar company. You will learn:

* Why understanding the lifetime value of a customer is critical

* How to truly understand the real business of your company

* How to exceed the service expectations of any customer

* Why extracting every penny of revenue from customers is a mistake



Chris Zane (photo left) is already a twenty-nine-year veteran of the retail bicycle industry. His story includes getting a state tax ID number at age 12, buying his first bike shop at age 16, and building Zane's Cycles into largest bicycle shop in Connecticut by the age of 30. Today, Zane's Cycles is one of the largest retail bicycle stores in the nation.

Zane’s unique approach to marketing includes strategies such as continual learning, the lifetime value of a customer, guerrilla marketing, bootstrapping, community relations, cost-controlled customer service, and image branding. He has positioned himself at the forefront of the industry by continuously setting standards in customer loyalty and creative marketing.

Since 1985, Zane has been accumulating awards and accolades such as the BBB Award of Recognition for Customer Service/Outstanding Business Practices; one of “the 30 most influential people in the bicycle industry”; North America’s Best Bicycle Retailer, North American Bicyclist Magazine; Mass Mutual Blue Chip Enterprise Initiative Award; 2006 Customer First Award, Fast Company Magazine and the 2006 Connecticut “Retailer of the Year.” Zane’s Cycles currently holds the status of Trek Bicycle Co.’s largest dealer worldwide. Most recently, Chris was inducted into the Junior Achievement Business Leader Hall of Fame, named the 2008 Customer Champion, 1to1 magazine, and the 2009 CT Climate Change Leadership Award.

Zane’s cutting-edge marketing techniques have been used as case studies in more than a dozen college textbooks worldwide and has been the subject of several articles in publications such as The Harvard Business Review, Inc. magazine, the Associated Press, Fortune magazine, The New York Times and The Wall Street Journal, as well as being profiled in Alpha Dogs, a HarperCollins bestseller by Donna Fenn. Zane has served as Quinnipiac University’s Entrepreneur in Residence and he is frequently featured on WCBS’s, “The Wall Street Journal’s Small Business Report” with Joe Connolly.

A sought-after speaker, Zane has presented to individual companies and at numerous conferences: Yale University’s Business and Economic Forum; Quis 9 International Marketing Symposium; The Conference Board; Inc’s Annual Growing the Company Conference; Inc’s Annual CEO Symposium; WCBS Newsradio 88 Business Breakfast Forum, and ASU’s Compete Through Services Symposium, where he was the highest rated speaker. He is currently a board member of several organizations, including The Sachem Bank (IO) and ASU’s The Center for Services Leadership.

My book review of Reinventing the Wheel: The Science of Creating Lifetime Customers by Chris Zane.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with cutting edge marketer, speaker, entrepreneur, Founder and President of Zane's Cycles, and author of the business transformational and customer satisfaction building book Reinventing the Wheel: The Science of Creating Lifetime Customers, Chris Zane, as he shares his business philosophy that transformed his small bike shop into a multi-million dollar company. Chris demonstrates how extraordinary customer service is the secret to business success. Instead of thinking about selling, Chris Zane recommends a focus on building trust through finding opportunities to wow your customers. Regardless of the type of business, Chris Zane suggests far exceeding expectations, and create lifetime customers for your business. Chris shows how building relationships and selling an extraordinary experience will lead to success for both the business and its lifelong customers on Blog Business Success Radio.

Tags: Reinventing the Wheel: The Science of Creating Lifetime Customers, Chris Zane, superior customer service, Blog Business Success, Blog Talk Radio.

Reinventing The Wheel by Chris Zane - Book review

Reinventing the Wheel

The Science of Creating Lifetime Customers

By: Chris Zane

Published: March 8, 2011
Format: Hardcover, 240 pages
ISBN-10: 9781935618157
ISBN-13: 978-1935618157
Publisher: BenBella Books












"Rather than obsessing over textbook concepts like inventory turns or the cost of goods sold, all I had to do was think about how to make our customers think good things about us. That customer sentiment would be the determining factor in whether we would ultimately be successful or not", writes entrepreneur, speaker, customer service expert, and Founder and President of Zane's Cycles, Chris Zane, in his business transformational and customer satisfaction building book Reinventing the Wheel: The Science of Creating Lifetime Customers. The author describes how the real objective of any business is not selling products or services, but is rather about selling customer experiences.

Chris Zane understands that the real competitive advantage for a business is creating a superior customer experience through providing the finest customer service imaginable. While many business people concentrate on having the lowest prices, cutting costs, and other complex aspects of business operations, Chris Zane offers over the top customer service as the true difference maker. To achieve the greatest customer service, and the resulting lifelong customer value and referral benefits, the business person must first determine the real nature of their product and service line. For Chris Zane, simply selling a product is not what the customer is buying. In the view of the customer, they are purchasing a good experience. By changing the focus to that of what the customer values, a company will become more successful in every way.



Chris Zane (photo left) doesn't simply believe in meeting the expectations of the customer. Instead, he supports over-exceeding even the highest ideals of the customer. The shift in thinking from selling, and placing the emphasis on building trusting customer relationships, Chris Zane runs counter to the standard business concept of maximizing short term profits. Instead, by providing a strong wow factor, Chris Zane provides evidence that the business will benefit many times over in the long term. A few of Chris Zane's business practices offer that wow factor to customers:

* Find the emotional connection to the customer
* End nickel and diming customers for every service
* Walk the walk and stand by your word and policies
* Trade in, trade up where customers have the opportunity to trade up
* Build unconditional trusting relationships with customers
* Expand the circle of customers
* Become involved in the community
* Become a leader in environmental causes

For me, the power of the book is how Chris Zane combines his strong theoretical concepts for creating superior customer experiences with his real world experience with his cycling shop business. The author not only suggests values and ideals, but lives them as well. Very often, business people will champion customer service as a key source of competitive advantage, but will fail to follow through on that promise. Chris Zane not only talks the talk, but rides that bike as well.

This book could just as easily be considered a treatise on the lifetime, and even inter-generational value of building and strengthening trusting customer relationships. There is much literature, and many books about customer relationships as key to long term success, but this book offers real life examples and proof of the power and sheer joy of those same relationships. This gem of a book is a treat for anyone who believes strongly in relationship and trust building as the basic foundations of business success.

I highly recommend the customer relationship focused book Reinventing the Wheel: The Science of Creating Lifetime Customers by Chris Zane, to anyone seeking a practical, and hands on approach to developing lifelong, trust filled customer relationships built on over-delivery of the best possible customer service. Anyone can meet the expectations of a customer. Chris Zane demonstrates the courage to go far beyond those expectations, and creating the ultimate service based industry, through a clear understanding of knowing the true reason for the company's very existence.

Read the essential and indispensable customer service book Reinventing the Wheel: The Science of Creating Lifetime Customers by Chris Zane, and discover the value of understanding your company's real purpose, how to establish and continually improve superior customer service, and the lifetime value and mutual benefit of trusting lifelong customer relationships. This book will change the very way that you do business in your company.

Tags: Reinventing the Wheel: The Science of Creating Lifetime Customers, Chris Zane, superior customer service, business book reviews.

The Way Up by Donald J. Hurzeler - Book review

The Way Up

How to Keep Your Career Moving in the Right Direction

By: Donald J. Hurzeler

Published: March 1, 2011
Format: Hardcover, 208 pages
ISBN-10: 1608320871
ISBN-13: 978-1608320875
Publisher: Greenleaf Book Group













"You need to find that one thing that sets you apart from everyone else,that makes you unique and valuable. The world is full of average. Good is in ample supply. Unique, now that's valuable", writes former CEO/President of Zurich Middle Markets, Donald J. Hurzeler, in his advice filled guide to career success The Way Up: How to Keep Your Career Moving in the Right Direction. The author describes how to really be unique and valuable in the workplace, and shares important insights into how to achieve career success in any organization.

Donald J. Hurzeler provides a well organized series of tips for becoming that unique, and as a result very valuable employee, in any work environment. The advice is practical and readily applicable in any economy, and at any point in a person's career. The author structures the book from making that critical good first impression, to developing a reputation for good work in all facets of the position, to working effectively with difficult bosses and other individuals. Overall, Donald J. Hurzeler focuses directly on guiding the employee toward the development of the traits and skills that make the person unique. The author begins the book by having the employee begin that search within themselves to discover their own unique strengths.



Donald J. Hurzeler (photo left) recognizes that a career is a blend of a sprint and a marathon. A person must burst out of the starting blocks quickly to establish themselves in their career. At the same time., the individual must also develop stamina to maintain their skills and unique abilities over the long haul. The author shares secrets for maintaining this delicate balance of speed and endurance.

Donald J. Hurzeler divides the book into four sections that emphasize the essentials of career success:

* Proving your value
* Expanding your opportunities for future success
* To fail well and to bounce back from adversity
* Deliver impressive results through understanding how business works

For mr, the power of the book is how Donald J. Hurzeler understands that every person is responsible for managing his or her own career. As a result of this insight, the author shares the strategies for achieving career success on the individual's own terms, and in harmony with with the goals and strategies of the organization. To reach this positive fusion of goals, Donald J. Hurzeler guides both the fresh from college graduate or a person in mid-career change toward finding their own unique skills.

The author recognizes that every person has something truly unique to offer to any organization, but that not every employee realizes they possess any special abilities. The author makes clear that being unique is extremely valuable to any organization. At the same time, being unique is also the key to individual success. The author puts his four decades of corporate experience to good effect in this very useful and career building book. This book is an excellent distillation of that career experience at all levels of the corporate world.

I highly recommend the very practical and idea packed career guide book The Way Up: How to Keep Your Career Moving in the Right Direction by Donald J. Hurzeler, to anyone seeking a no nonsense road map to career success in any industry or economic circumstances. This timely book is especially helpful now in today's uncertain employment market. The advice shared by the author provides the job seeker, or someone hoping to retain their position, with the insights necessary to gain an advantage over the competition.

Read the empowering and actionable book The Way Up: How to Keep Your Career Moving in the Right Direction by Donald J. Hurzeler, and take charge of your own career. The tips provided in this book provides the confidence to discover what makes you unique and valuable to employers. This knowledge will carry you toward ever greater career success now and in the future.

Tags: The Way Up: How to Keep Your Career Moving in the Right Direction, Donald J. Hurzeler, career management, business book reviews.